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Privacy Policy

Last updated: 4 April 2026

1. Who We Are

Thoren (“we”, “our”, or “us”) is a United Kingdom-based IT consulting company specialising in artificial intelligence custom solutions and business automation. We are the data controller responsible for your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://thoren.co.uk or use our services.

2. Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

2.1 Information You Provide

  • Name and contact information (email address, company name)
  • Booking and scheduling information (selected date, time, timezone)
  • Messages and communications you send to us
  • Information provided during AI demo interactions (industry, business challenge)
  • Any other information you choose to provide through our forms

2.2 Information Collected Automatically

  • Server-side analytics: We use Vercel Analytics to understand how visitors use our website. This collects anonymised page views, visitor location (country/region), and device type.
  • Tracking: We use Apollo.io tracking to understand visitor engagement and improve our marketing efforts.
  • Essential cookies: We use essential cookies required for the website to function properly.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide, maintain, and improve our consulting services
  • Schedule and manage appointments via Google Calendar
  • Send confirmation emails and booking notifications
  • Respond to your enquiries and requests
  • Generate AI-powered analysis during demo interactions
  • Improve our website, services, and user experience
  • Comply with legal obligations
  • Detect and prevent fraud or abuse

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases for processing your personal data:

  • Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., submitting a booking form).
  • Legitimate interests: Where processing is necessary for our legitimate interests (e.g., improving our services) and your rights do not override those interests.
  • Contract performance: Where processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract.
  • Legal obligation: Where processing is necessary to comply with a legal obligation.

5. Data Sharing

We do not sell your personal data. We may share your information with the following third-party service providers:

  • Google Calendar: For scheduling and managing appointments.
  • Vercel: For website hosting and server-side analytics.
  • Apollo.io: For tracking and analytics.
  • Gemini AI: For generating AI demo analysis responses.

All third-party providers are contractually obligated to protect your data and process it only for the purposes specified by us.

6. International Transfers

Some of our third-party service providers may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your data, including:

  • UK adequacy decisions
  • Standard contractual clauses approved by the UK Information Commissioner
  • Binding corporate rules

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Booking data: Retained for the duration of our business relationship and up to 6 years thereafter for legal and accounting purposes.
  • AI Demo interactions: Not stored permanently; used only to generate the analysis response.
  • Analytics data: Retained in anonymised, aggregated form for up to 2 years.

8. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete data.
  • Right to erasure: Request deletion of your personal data (subject to legal exceptions).
  • Right to restriction: Request that we restrict processing of your data.
  • Right to data portability: Request transfer of your data to another controller.
  • Right to object: Object to processing based on legitimate interests or direct marketing.
  • Right to withdraw consent: Withdraw consent at any time (without affecting the lawfulness of prior processing).

To exercise any of these rights, contact us at legal@thoren.co.uk.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

9. Cookies and Tracking Technologies

We use the following cookies and tracking technologies on our website:

  • Essential cookies: Required for the website to function properly (e.g., session management). These cannot be disabled.
  • Vercel Analytics: Server-side analytics that does not use cookies and collects anonymised, aggregated data.
  • Apollo.io: Tracking technology for marketing analytics.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using HTTPS
  • Secure access controls and authentication
  • Regular security assessments
  • Employee training on data protection

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Thoren
Email: legal@thoren.co.uk
Website: https://thoren.co.uk